Art Direction for Rogers lifestyle accessories.

Read more about the project below.

I conceptualized the lifestyle scenarios for the signage series that showcased the accessories that Rogers offered in their stores. I created a narrative / prop guidebook for the stylist to use, providing mood boards, mock ups, and prop, texture references to be used during the shoot. I also assisted with art direction during the shoot day.

Art Direction: Emily Soo, Amy Scott / Creative Direction: Keith Jones / Photographer: Roberto Caruso / Stylist: Jay Barnett