Rebranding Rogers
across retail stores,
office spaces, and
special events.

Rogers Eats Campaign

Rogers Eats is an smartphone app that allows Rogers employees to pre-order and pre-pay food for easy pick up in their cafeteria. Collateral designed for this campaign included way-finding vinyl signage / decals, instructional banners, buttons for print and digital screens, e-banners, and a smartphone app icon for digital. 

Designer: Emily Soo
Creative Director: Keith Jones

Radio Cafe

A music themed cafe and workspace for employees to enjoy and feel inspired in at the Roger’s headquarters. Kiss 92.5 and CHFI DJ recording booths were also to be showcased in this space.

The spatial application included iconic musicians (that were both timeless and reflected current hits played by the two radio stations) along with music memorabilia and Rogers historical artifacts. The radio pattern we developed acted as a system that bound all the pieces in the space together.  A gradient coloured album wall, with timeless and visually stimulating album art that span across the space acted as a catalyst for conversations in this space.

Designers: Emily Soo, Janki Lathia, Karlock Leung
Creative Direction: Keith Jones

Family Open House

Branding a family themed open house for employees of Brampton Sharespace to share with their kids. Each animal character and graphic element was developed from the corresponding Sharespace neighbourhoods; prairies (bison), sea (whale), mountain (moose), and shields (turtle). Kids were given a passport packed with activities that allowed them to explore and journey through their parents workspace.

Designers: Emily Soo, Charlotte Butcher
Creative Direction: Keith Jones



Product Photography

Select Rogers collateral shot for the Applied Awards submission.

Photography and Styling: Emily Soo

Rogers Accessories Signage

I was involved in the conception of the signage series that showcased the accessories that Rogers offers in their stores, each product had their own lifestyle scenario. I created a narrative / prop guidebook for the stylist to use, providing mood boards, mock ups, and prop, texture references to be used during the shoot. 

Art Direction: Amy Scott / Emily Soo
Creative Direction: Keith Jones
Photographer: Roberto Caruso
Stylist: Jay Barnett

Leadership Conference Menus

I designed printed chalk board menus for guests at the 2015 Rogers Leadership Conference. 

Designer: Emily Soo
Creative Direction: Wilson Duong

Rogers Patterns

I explored a range of patterns using the key Rogers rectangular shapes. These patterns were printed on various Rogers branded collateral, including stationery, clothing, and environmental spaces to creative visual interest.