I branded Green Economy Canada (GEC), an organization that envisions an economy where environmental sustainability, human well-being and business success are synonymous.

Read more about the project below.

For the GEC identity I created a network of lines that resemble community, connection and growth. These lines create a dynamic system that is constantly evolving and growing in each form of application. The line work extending from the identity is contextual, being fluid and illustrative to structured and ordered. The colour palette feels friendly and approachable, with the use of green and orange as a nod to sustainability, while paired with with dark grey and blue for a reliable tone.