A digital campaign
new album release,
I created the visual language for Die Mannequin's campaign, promoting their new album release of Neon Zero. Limited edition vinyls with Die Mannequin's feature song were hidden in multiple cities in Canada for fans to discover. Once found, fans would be directed to a tumblr page with infinite scrolling of hypnotizing images and gifs to set the mood for the count down of their album release.
Fans were able to follow the hashtag #neonzerodrop for their chance to win a VIP experience with the band, along with other prizes. Visuals I created for this campaign included the Die Mannequin tumblr page, Facebook badges, social posts and digital banners.